15 Best Marketplaces and Brokers to Sell Your eCommerce Business

15 places to sell your ecommerce business

At some point, every entrepreneur has an exit plan. Be it acquisition, IPO, or delegating your role to someone. Getting yourself out of something that you have built lets you go out and explore other ideas you may have as an entrepreneur. For an eCommerce business owner, an easy exit plan is to sell their eCommerce Business.

Just like building an eCommerce business, selling it also needs planning and preparation.

Things can get tricky if you’re selling a business for the first time. This is where the website brokers and Marketplaces come in to smoothen the sales process.

This post is all about selling your e-commerce store. We will review the online website brokers and marketplaces and rank them by their prices and their services.

Are you ready for that big paycheck? Let’s go…

Table of Contents

How to Sell Your eCommerce Business

First things first. Why do you want to sell your eCommerce Store?

Whether you’re selling to free up your personal time or going to explore other opportunities you may have. Ask this question first. 

This will lead you to the answer to the most haunting question before selling any business.

How much is my business worth?

Suppose you’re selling your eCommerce business because you require some funds. You should be aiming to sell it for at least 20 × your monthly profit. 

If you’re selling it to free up your personal time, then be patient with your sale. Try to sell your business when it’s going up. So you can expect at least 30 × your monthly profit.

Selling a starter store without any sales is popular among Dropshippers. Spending their money and time building the perfect store possible and deciding to sell it just before launch.

While you can sell your Dropshipping store without having any numbers behind it, there is no guarantee of what you can expect from the sale. 

Unlike an established store, We can’t expect a (n) × price for your starter dropshipping store. 

In this case, the price you get will be whatever the buyer is willing to pay.

 

List of 15 Brokers and Marketplaces You can go to Sell Your eCommerce Business.

 

1. Flippa

Flippa - Best place to buy and sell eCommerce businesses

The first one on our list is Flippa. Undoubtedly the Biggest Marketplace to buy and sell Online assets. 

Whether it’s an ecommerce store, domain name, a content website, mobile apps, or any kind of online business, Flippa has hundreds and thousands of buyers hunting for opportunities on their platform every day.

This is an auction marketplace where you can list your business and get buyers to bid on it. At the end of the auction, the highest bidder acquires the listing if the reservation has been met. 

  • Listing Cost – $15 or $49
  • Commission Percentage – 10 highest tier
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – No
  • Assets Transfer Support – No
  • After-Sale Support – Yes
Pros
  • Open your business to hundreds and thousands of buyers.
  • Supports starter stores
  • No entry requirements.
Cons
  • Not much support was provided.
  • Price not guaranteed.
  • Listing Fee for every business.
  • No Valuation Guidance.

 

2. Empire Flippers

empire flippers best place to sell ecommerce business

Empire Flippers is a Premium Brokerage that works only with well-established stores. This online business brokerage has handled more than $283 million in transactions at the time of writing this.

If you’re trying to sell a business with a proven track record of revenue and profit, this is where you should go to get the best price for your eCommerce business.

With Empire Flippers, you can get a free valuation for your business, get the due diligence right, transfer the business to the buyer the right way, legal structuring, and post-sale support from their expert broker team.

  • Listing Cost – Free
  • Commission Percentage – 15% highest tier
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Guaranteed Price
  • Full Support.
  • Premium Buyers.
  • Free Valuation.
Cons
  • Only works with Well Established Stores.
  • High Commission rates.

 

3. Shopify Exchange

shopify exchange to sell dropshipping store

The third one on our list of best places to sell your eCommerce business is Shopify Exchange. A marketplace created and managed by Shopify themselves.

As you might have guessed, this only supports the sale of Shopify stores. Listing and selling Shopify stores are faster and easier here than any other marketplaces or brokers in this list.

You just have to install the Shopify exchange app and follow few simple on-screen instructions to get your store in front of the buyers.

  • Listing Cost – Free (But Escrow service fee will apply)
  • Commission Percentage – Free
  • Due Diligence Service – No
  • Pre-Sale Preparation – No
  • Assets Transfer Support – Yes
  • After-Sale Support – No
Pros
  • No Commissions
  • No Listing Fees.
  • Full Transfer Support.
  • Easy to list your business for sale.
Cons
  • Only Shopify stores.
  • Not much support.
  • No Valuation guidance.
  • It works just as a platform for buyers and sellers to connect.
  • Doesn’t provide brokerage services.

 

4. Investors Club

investors club to sell ecommerce stores

As the name implies. This is a brokerage with a pool of investors and buyers hunting for deals. Investors Club has the industry’s low commission rates and guarantees to sell your store within 45 days. If they failed to sell your ecommerce business in 45 days or less after they have listed your business, you will be rewarded with a $100 amazon gift card 🙂

Free Valuation, Accounting, and legal support. Investors Club is definitely a good bet to sell your business. You can expect your business to go for a price between 20 to 35 times your monthly net profit.

  • Listing Cost – Free
  • Commission Percentage – 5%
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Lowest Commission rates.
  • Guarantees to sell within 45 days.
  • Full A-Z Support
Cons
  • Requirements should be met.

 

5. FE International

fe international to sell online websites

FE International deals with SaaS, eCommerce, and content website business owners to help them get the best price possible.

If you have an eCommerce business that you think is worth at least $50,000, then FE international might be a good fit for you. They will help you with valuation, planning an exit, pre-sale preparation, assets transfer support, accounting, legal structuring, and everything you need for a successful business sale.

  • Listing Cost – Free
  • Commission Percentage – Based on the Business
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Full A-Z support.
  • No Listing Fees.
  • Free Valuation.
Cons
  • Have listing requirements.
  • No fixed commission was disclosed.

 

6. Just Website Brokerage

Just website brokerage flippa broker

Just Website Brokerage is founded by Joe Burrill. He is a prominent broker on the Flippa marketplace with a personal email list of buyers and a well-maintained Flippa profile. He is your best bet to get the most out of your listing if you want to put it out on a Flippa auction.

Just Website Brokerage comes in as a middle man and provides all the support and expertise that Flippa as a marketplace fails to provide.

  • Listing Cost – Free
  • Commission Percentage – 15%
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Full A-Z support.
  • No Listing Fees.
  • Guaranteed Sale.
  • Free Valuation.
Cons
  • The commission percentage is in addition to the Flippa Commissions.

 

7. Quiet Light

Quietlight to sell ecommerce business

This brokerage firm has done over 600 transactions managing over $300 million in transactions. With a team of advisors and brokers, Quiet Light deals only with well-established eCommerce businesses with a valuation of at least $250,000.

With full pre-sale and post-sale support, Quiet Light is the brokerage for high-end well-established stores with a valuation ranging from $250,000 to $25,000,000.

If you’re browsing for a friend, this brokerage has a referral system where you get a 10% commission (from their fees) for referring a seller to them on a successful sale. Sounds good money for a referral, right?

  • Listing Cost – Free
  • Commission Percentage – Maximum 10%
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Full A-Z support.
  • No Listing Fees.
  • Free Valuation.
Cons
  • Have listing requirements.
  • High Commission Fees for a business that is worth a minimum of $250K.

 

8. Latonas

Latonas online business brokers

This brokerage works with all kind of online businesses which meets their requirements. Started in 2008 as a domain name broker, Latonas has since expanded its services to work with eCommerce business owners.

Starting with Free Valuation, they offer full A-Z support for both the buyers and sellers to get the best deal. And they are also recognized by Flippa as a registered website broker.

Like most brokers in this list, they also have a listing requirement of at least $20,000 annual profit and established for more than a year.

  • Listing Cost – Free
  • Commission Percentage – 15% highest tier
  • Due Diligence Service – No
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Pre and Post Sale Support
  • Easy Sale
Cons
  • Requirements should be met.
  • Takes time
  • No Due Diligence

 

9. Website Properties

website properties to sell ecommerce business

This brokerage firm has been buying and selling online businesses for more than 20 years now and has a transaction record of over $100 million. If you’re going with Website Properties to sell your business, submit your store for a free valuation. Based on that, Website properties will determine whether to broker your business or not.

Website properties offer a set of comprehensive services that takes you from preparing your e-commerce store for sale, listing, finding the right buyer, and closing the deal. You can also earn a 15% commission on their commission for referring a seller to them. Free Money, Yeah.

  • Listing Cost – Free
  • Commission Percentage – Maximum 6%
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Zero Fees.
  • Full A-Z support.
  • Free Valuation.
Cons
  • Have Listing Requirements.
  • No Guaranteed Sale.

 

10. Digital Exits

digital exits to sell ecommerce stores

Digital Exits claims that they have a pool of buyers with $668 million cash ready for acquisition, and their average deal price last month is around $3.2 million.

With a 94% close rate and a pool of premium buyers, Digital exit is your best platform if you have a business up for sale worth a minimum of $250,000.

  • Listing Cost – Free
  • Commission Percentage – 10%
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Full Support.
  • Quick Sale if requirements are met.
  • Guaranteed Best Price.
Cons
  • Only for high-end businesses.

 

11. Website Closers

Website closers

Website Closers is a brokerage that has done many multi-million dollar deals online. Their biggest deal was for $85 million for an e-commerce retail business.

Website closers offer a wide variety of services for both buyers and sellers to facilitate a successful sale. They even have a dedicated podcast. All this comes with a condition. They only accept businesses that are worth at least $500,000, according to them.

  • Listing Cost – Free
  • Commission Percentage – Not Disclosed
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Best for businesses worth over $1M
  • Guaranteed Best Price.
  • Full A-Z Support.
Cons
  • Strict Requirements.
  • No Commission Fee Disclosed.

 

12. Acquisitions Direct 

acquisitions direct to sell websites

Acquisitions Direct claims that they have more than 12,000 cash-ready buyers at their disposal and works with businesses that have a valuation ranging from $100K to $20 million. Started in 2002, this firm focuses only on brokering eCommerce, FBA, SaaS, and content websites.

With a success rate of 92%, they start with a small interview to qualify your business, and if accepted, they even offer support after the sale has been completed. Sounds great, isn’t it?

  • Listing Cost – Free
  • Commission Percentage – Not Disclosed
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Offer consultation for all the sales.
  • Full A-Z Support
Cons
  • Requirements should be met.
  • No Commission fee disclosed.

 

13. Side Projectors

sideprojectors to sell, buy showcase website

Side Projectors is a community where online entrepreneurs come to buy, sell or showcase their business. In addition to those, you can also look for co-founders and investors for your business on Side Projectors.

With no listing fees and commissions, there is no guarantee you will find a buyer here. Side Projectors hits our list of the best 15 marketplaces and brokers to sell your eCommerce business just because of the number of like-minded visitors they get to their platform every month and their zero fees policy. With the right listing and some luck, Side projectors is definitely a platform to consider selling your business.

  • Listing Cost – Free
  • Commission Percentage – 0%
  • Due Diligence Service – No
  • Pre-Sale Preparation – No
  • Assets Transfer Support – No
  • After-Sale Support – No
Pros
  • Zero Fees.
Cons
  • No Support.
  • No Guaranteed Sale.

 

14. Peter Acquisitions

Peter Acquisitions - Kandy Cookie

This online brokerage firm works with all kind of online and offline businesses that meets their listing requirements. They claim that they have a pool of 3000 international buyers looking for deals and promise a guaranteed sale.

However, their listing requirements and commission fees are not disclosed anywhere online. The only way to know this is by contacting them and requesting a free valuation for your business.

  • Listing Cost – Not Disclosed
  • Commission Percentage – Not Disclosed
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – Yes
  • After-Sale Support – Yes
Pros
  • Full A-Z Support
Cons
  • No Fees disclosed.
  • Has entry requirements.

 

15. We Sell Your Site

we sell your site

We Sell Your Site specializes in selling business that makes over $100K to $5M in profits per year. With a team of 5 website brokers and analysts, this brokerage has managed to sell over $100 million worth of websites since 2004.

While they don’t disclose their commission structure publicly, I reached out to their previous clients, who confirmed that they provide free valuation and $0 listing fees to start.

  • Listing Cost – Free
  • Commission Percentage – Not Disclosed
  • Due Diligence Service – Yes
  • Pre-Sale Preparation – Yes
  • Assets Transfer Support – No
  • After-Sale Support – No
Pros
  • Free Valuation
  • $0 Listing Fees
Cons
  • Commission rates not disclosed.
  • No Full Support.

 

Selling Your eCommerce Store without a Middle Man (Bonus #1)

If you can find a buyer through your network, it’s great. You can bank the commission money you might have to pay if you go through a broker.

In this case, there are 3 important things you have to follow for a smooth sale.

  1. Do the due diligence and get the sale confirmation on a legal paper. You can use a service like HeloSign to create the documents and get them signed. 
  2. Transfer all the assets and ownership to the new buyer and remove yourself from the business. This can be anything from removing your payment gateway to removing your email address from the store.
  3. Finally, always use a platform like escrow for fund transfer. 

 

How to Get the Best Price for Your Store (Bonus #2)

The first rule to get the best price for your business is that it should be at least 1 year old.

The one thing that will get you the best price for your business is the growth trend. If the traffic and revenue for your business are trending up, that is when you will get the best price for your business.

If the traffic and revenue continue to perform the same for more than 3 months. This is when you can get the second-best price and valuation.

And Lastly, if your store is trending down after a hike, it means the store is likely to fall with the trend, or it doesn’t have proper systems in place to scale. This is not the right time to expect the best price for your eCommerce store.

 

Final Thoughts

When it comes to choosing a website broker or marketplace to sell your eCommerce business, you should look for someone who will provide free valuation, do the due diligence, create a selling document, assets transfer support, commission rate, and offer pre and post-sale support.

Above all, you should be able to get the price your business deserves. We created this list with just that in mind.

Did we miss out on any platform or brokerage? Let me know in the comments.

Also, If you have any questions, I will be waiting for you in the comments section below.

Happy Selling 🙂

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